The new VS Showroom at Chicago's Merchandise Mart provides a permanent presence in the Midwest for the international furniture company. Launched during NeoCon 2010, the space is organized to display new product lines, corporate product lines, and a working classroom for the firm's innovative line of dynamic educational furniture. Interior walls display the sculptural forms of classic furniture pieces designed by Verner Panton. Created in collaboration with Bennett.Elia, the new showroom integrates interior design and brand strategy to consistently represent VS. The Merchandise Mart is LEED certified for existing buildings and the showroom meets these sustainable standards.
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